How to grow Restaurant Online Sales in today’s Convenience Economy for today’s Consumer
Speed up the ordering process through simplicity and convenience, instead of slowing it down with discouraging barriers such as downloading, registration, multiple screen navigation, account login, and everything else you have been doing until now.
While the overall restaurant industry has been growing at a rate of 3% annually, online ordering is growing at a 14% rate! What does this suggest and tell you? You better be going about online ordering the right way! Or not, and risk getting left behind and discouraging customers with barriers to order placement. They will then go order from someone else, and you lost them.
It really is not rocket science or a magic trick, all you must do to reap the benefits of this massive online ordering growth are a few things:
- Implement online ordering services that are aligned with your customers’ desire for convenient, simple and fast ordering without all the nonsense — Say2eat happens to be a service that speeds up ordering, with zero barriers to discourage customers when ordering online.
- NEVER, and I mean, EVER, ask your customers to download, fill out a registration page, create an account, or navigate across more than 2/3 screens when all they want is to place a fast order and simply have the food on the way. They will lose interest otherwise, as countless industry studies have shown that customers abandon the ordering process 90% of the time when asked to pass these discouraging barriers and jump through hoops.
- Offer “Omni-Channel” online ordering options for further convenience to your customers. For example, Say2eat offers Facebook Messenger and Instagram ordering, so restaurants can meet and transact with customers at scale, where they naturally spend their time, and where it is convenient for THEM (57% of the US population to be exact). Say2eat also offers a website ordering solution unlike anything else (to offer convenient ordering to those customers without FB/Insta). Say2eat’s website ordering is enabled for any device, and has ZERO discouraging barriers (no downloading, registration, account creation or screen navigation).
Again, it all comes down to your willingness as a restaurant operator to innovate, make necessary changes, and adapt. This is all for a greater cause, so that your customer will enjoy ordering from you, and you can enjoy the benefits of increasing orders and sales through convenience to your customers.
If you can speed up the order placement and stop making your customers jump through unnecessary hoops as we mentioned earlier when all they want is to have their food on the way, the benefits both for you and your customers are massive. Companies like Say2eat were created for this exact reason, to make ordering enjoyable, fast, convenient and simple for customers. This, while giving restaurants back control as a direct sales channel that is fully white labeled. Say2eat also offers a commission-free delivery service, so that when more orders come in, restaurants can also grow their delivery sales commission-free, and in a healthier financial model at scale.